Hello and welcome to my new business and website, The Business Optimiser.

I’m Natalie and it is so exciting to be able to reach out to you!

Previously, you would have known me as The Assistant For You but since going into business and developing my services – I’ve decided that now is the time to really fine-tune the services I offer and the people that I serve in business.

I’m really pumped as it’s taken me 2 years to realise what it is I really want to do and the area of business I want to focus on.

What did I change my business and become The Business Optimiser?

Quite simply, evolution.

It’s kind of cliche BUT, and I don’t know about you, when I started in my own business and undergoing business and personal development – I constantly heard the term “find your niche, find your niche” – and all I kept thinking was: how can I do that when I’m great at so many things and I don’t want to miss business opportunities?

I kept hearing it, but I didn’t want to hear it and I think most of that was out of fear. Fear of resetting to zero, losing opportunities, losing revenue.

Without the right plans/processes in place, those goals of yours are likely to not happen and I'm here to make sure that they do!Click To Tweet

Since I recently had my ‘a-ha’ moment – and it was a simple off-the-cuff statement by an accountability buddy – I realised I needed to change, and fast!

That statement was: “You know your stuff and you don’t really find any tech VAs out there“.

Well, hang on. A-ha!

The change began and since then I’ve had to work hard to make the change. I’m feeling invigorated and I now know the meaning of “find your niche”.

I’m just really excited now because I know about systems, processes and automation and I’ve had some behind-the-scenes conversations with people and I am ready for this change and it’s going to be HUGE game-changer.

Truth be told, it couldn’t come at a better time.

I’m going to be real and tell you that I was “bored” (nothing to do with the clients nor their work!), because I wasn’t feeling challenged and I didn’t want to be a generalist anymore, I wanted to really find something I can sink my teeth in and run with.

I tend to think the mindset came from the perception (of others) that a Virtual Assistant is:

  • cheap (or free – you know who you are!),
  • bottom of the pecking order, and
  • not valued.

To make matters worse, people who had no real experience and wanted to start a business for themselves, started as a ‘virtual assistant’ with no real qualifications nor experience, because they thought it was easy, giving the added negative perception.

So there you have it, warts and all.

Now that this new chapter has started, I’d really love for you to join me on this journey of discovery. My aim is to empower business owners to really up their business operations and make it so effective, it’s practically running itself.

You’re in business because:

  • you love what you do,
  • you want to share with, or help, others, and
  • to make revenue/personal income.

Without the right plans/processes in place, those goals of yours are likely to not happen and I’m here to make sure that they do!

I want you to succeed. I want you to have your work/life balance (whatever that is) and I want you to kick yourself because you just can’t believe how darn good life is for you. I promise that I will be your biggest supporter and will be there on the sidelines to cheer you on.

There is so much planned in the pipeline that it is going to be so beneficial to you, I can’t wait to share them with you.

Without further ado…..let’s get this new journey of The Business Optimiser going. I’m beyond thrilled!